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Senior Growth Hacker (Patient Acquisition)
Our growth team treats every symptom as a top-of-funnel event. A sore throat is not a medical incident, it is an activation opportunity. You will own the journey from "my throat hurts" to "I have purchased Zero Health Premium, Zero Health Premium Plus, and the family wellness bundle".
The ideal candidate is allergic to plateau and mildly indifferent to the concept of churn, which we have rebranded as "graduation".
What you will do
- Grow monthly active patients by 15% month over month, forever, exponentially
- A/B test the color of every button, including the ones in the waiting room
- Convert 110% of the addressable population
- Report weekly on the funnel, the mega-funnel, and the funnel of funnels
What we are looking for
- 5+ years of growth experience at a company whose product you can no longer explain
- Fluency in metrics that only you can see
- Experience with cohort analysis, hockey sticks, and explaining both to investors
- Emotional distance from features that users actually request
Nice to have
Has never once used the product.